Many early-career Fortnite Competitive Series (FNCS) players knew how to compete, but had no idea how to manage the business of being a professional player online. Social accounts were inconsistent or neglected, branding changed from platform to platform, uploads were sporadic, and opportunities were lost in a mix of dead links, unfinished Linktrees, and unedited content. They needed more than better profiles, what they needed was a system for showing up professionally.
We built that system around them. We created personal websites and Linktrees, established consistent branding across their social platforms, designed graphics and thumbnails, edited gameplay and highlight videos, and built internal content schedules to keep their profiles active. We also helped manage the day-to-day presentation of their online presence, from what to post and when to how to respond and engage with their audience.
Players had a professional presence that worked alongside their competitive performance, not against it. Their results, content, personality, and contact information were organized in one place, while a consistent stream of branded content kept them visible between tournaments. Instead of figuring out their online presence after every event, players had a repeatable system for presenting themselves to orgs, sponsors, and fans.
Multiple clients grew from just a few hundred followers into the thousands in what felt like overnight, with their new consistent online presence and clear identity. For Jays, that meant turning an overlooked competitive player into a recognizable personal brand, with over 10,000 followers gained in 3 months and a professional online presence built to attract orgs, sponsors, and fans.